Budi Voogt, Co-Founder of Heroic. Record label based in The Netherlands and author of The Soundcloud Bible.
Read this interview of Budi for Encanta and learn some about his thoughts about music, his record label mission, and dutch electronic music industry.
- Please tell me a little bit about the history of Heroic Recordings.
Heroic is an independent label and management agency based in the Netherlands. The platform was founded by Budi Voogt and Tim van Doorne in 2013. Beginning as an artist management agency, we expanded with the addition of a record label and also an in-house mixing and mastering division to service our label releases and management artists. All of our releases on Heroic are fully free download and we’re excited to launch our first compilation shortly!
- What is the working philosophy of the label?
Heroic’s mantra has always been to empower creators. This means providing artists with a proactive platform to develop their branding, while offering the tools and the right infrastructure to have their music heard and optimally appreciated. Essentially, the goal of Heroic is for artists to be able to transition their passion and talents into a livable full-time career.
- What is going at the moment in you label? Any news or some interesting information would you like to share with us. There have been lots of exciting changes within the label.
Lately, we’ve shifted the number of releases we’ll be putting out every month. By shifting our release schedule to prioritize quality over quantity we’re giving each one of these releases the proper nurture and care to make sure it reaches the audience it has to. At the moment, were currently unveiling an overall rebrand which we’ve timed with the release of our upcoming compilation, Heroic’s first ever, which will be released at the end of July. The compilation will be called LUMEN and we’re super excited about that because it signals an exciting merger between our label’s music and artistic concepts, unveiling a “new world” to be discovered within Heroic.
- What are your goals for the future of the label?
The vision is for Heroic to become one of the most impactful independent music companies globally, empowering artists through label, management and engineering services. At some point we may even become a cross-media company, representing videographers, directors and graphic artists.
For now the focus is on tightening our operations, growing our team and improving our marketing and social media reach.
Our main goal for Heroic is just to continually grow and scale until it becomes one of dance music’s leading multi-service companies. On our label end we’re constantly trying to grow and scale our business and like I mentioned before we’re hoping to explore new styles and sounds outside of just the electronic bubble that we’ve been working in for this long. On the management end of things San Holo is already a touring artist and we’re looking to have WRLD and DROELOE eventually develop into one as well and we’re actively looking for new audio mastering talent to assist our Head of Heroic Audio Tim.
- What do you look for when you take on new artists?
The label has always had a solid focus on the electronic realm of the music industry, particularly with the surge of popularity in the future bass genre over the past few years. Currently, when it comes to scouting new artists, we’re looking to expand our sound and we’ve been diving into new styles ranging from indie to pop. This also means looking for artists who are well-versed musically and are able to show multiple dimension in what they can do. When it comes to new artists, we look at those who may be classically trained, possess killer song-writing skills, have exceptional vocal chops and anything else in addition to quality producing skills.
- Who has influenced you musically?
Musically I’m all over the board. Used to be big on punk and hip hop. Then transitioned to hardcore and developed a love for bass music with the likes of Noisia and Koan Sound, techno with Kollektiv Turmstrasse and electronica with Lone and Com Truise.
With the label and management it’s not about representing a particular sound or genre, rather that it needs to be music and artists that just deeply excite me.
- Describe how the Dutch music scene is influencing electronic music.
We’re lucky to have a culture in The Netherlands that’s so forward thinking in dance. It’s a combination of lenient legislation that has allowed events to pioneer, together with a lot of musical cultural heritage that’s created this breathing ground where a lot of talented electronic artists sprout up and are inspired by those that came before them. The Netherlands has been a world leader in electronic music for a long time now and we’re hoping to carry that tradition forward with Heroic.
By. Tania RV